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                                                                               Organisation



                                                         Function of Public Relations Cell


EASTERN RAILWAY

Public Relations Department

The objective of Public Relations Department of Eastern Railway is to project a clear, correct and positive image of railways to the public as an efficient and responsive government transport organization. The department endeavours to achieve this objective on sustained basis interacting with the media. The achievements of this railway in various spheres of its activities are projected by the department in such a manner that a positive image of this railway is built up.

          This department maintains cordial relations with the representatives of all daily newspapers, news agencies, All India Radio, Doordarshan and various other T.V.News Channels and constantly feed them with relevant railway information. Besides, media people are also taken out to the field from time to time to give them the firsthand account of various developmental activities in this railway system.

EDITORIAL PUBLICITY

In order to ensure balanced media opinion, very close interaction with the editorial desk of newspapers, news agencies and other media of Kolkata are being maintained to keep the media always apprised of the current position of various railway activities. Besides, relations are being maintained with the local media of Asansol, Bolpur, Deoghar, Malda, Bhagalpur, Munger etc. which falls within the jurisdiction of Eastern Railway.

Altogether 398 Operational & Informative and 74 Developmental & Achievements PRESS RELEASESwere issued during 2016-17, covering all the important activities of this railway.

AUDIOVISUAL PUBLICITY

In order to disseminate various railway information to the rail-users, for creating more impact, Doordarshan and different private TV News Networks were extensively used. To capture the attention of this most powerful audio-visual media, special care was taken to build up effective relations with the newsrooms of the channels.

 As a result, audio-visual publicity of all the important events of this railway was well organized during the period. Besides, 54 interviews/discussions/special coverage were organized on important events of this railway and dished out by various T.V.News Channels during the period.

SOCIAL MEDIA PLATFORMS

As Social Media platforms has become a wonderful tool of communication, this railway is using the Facebook & Twitter handles at both Headquarters and Divisional levels to communicate all the important events, special occasions, developmental activities and information to share with wide range of publics. Number of such Facebook posts and Twitter in ER headquarter handle is 544 & 512 respectively during the period 2016-17. This department is also monitoring complaints/grievances/suggestions received through social media platforms on regular basis. Besides, a Whats App group is also run by the PR department for quick communication of publicity material to media people for dissemination of information on a real time basis.


PRESS CONFERENCE

GM’s Press Conference

on

RAIL HAMSAFAR SAPTAAH

1.06.2016

Shri A. K. Goel, General Manager/ER, SER & Metro Rlys addressed a joint Press Conference focusing on the performance of RAIL HAMSAFAR SAPTAAH, observed form 26th May to 1st June, 2016, PHODs of 3 railways were present on the occasion. Achievements were highlighted through Power Point Presentation and interactive session with the media people. Large number of media turned up in the Press Conference.

01.6.2016

Press Conference

DRM/Asansol

Shri N.K.Machan, DRM/Asansol addressed a Press Conference on various passenger amenities works and other improvement over the division during observation of RAIL HAMSAFAR SAPTAAH.

15.7.2016

Press Meet

New Auditorium

Fairlie Place

Shri V.K.Dhaka, IG-cum-Chief Security Commissioner/RPF, Eastern Railway addressed the media on the recent security measures taken up by E.Rly for the passengers on board as well as in the railway premises.

5.8.2016

Kolkata Press Club

Shri Ghanshyam Singh, GM/ER visited Kolkata Press Club and inaugurated a photo gallery depicting history and heritage of Eastern Railway. Subsequently, the GM interacted with the press & media.

GM’s

Press Meet

23.9.2016

New Auditorium

Fairlie Place

Shri Ghanshyam Singh, GM/ER addressed the media on achievements of “Swachh Rail-Swachh Bharat - Swachhta Saptah” observed all over Eastern Railway.

29.9.2016

GM’s

Press Meet

Shri Ghanshyam Singh, GM/ER addressed a Press Conference on the highlights of New Time Table, introduction of new trains etc. at New Auditorium, Fairlie Place. He also released the Eastern Zone Time Table & Suburban Time Table.

There was big turnout of the media people.

13.01.2017

CSC’s press conference at

CPRO’s Office

IG-cum-Chief Security Commissioner/RPF/Eastern Railway addressed a Press Conference on security achievements of this railway as well as future plans for boosting up security in stations and on board.

01.02.2017

GM/ER’s Press Meet

Shri Ghanshyam Singh, GM/ER hold a Press meet on the railway part of Union Budget, 2017 at the E.Rly Headquarters, Fairlie Place. Which was attended by a large number of Journalists & photographers of Print and Electronic Media.

CALENDER OF IMPORTANT PR EVENTS DURING 2016 – 2017

Date & Venue

Event

13.4.2016

New Auditorium/Fairlie Place

Shri Sanjoy Mookerjee, Financial Commissioner, Railway Board handed over the first computer printed ticket, issued by Kolkata PRS on 7.11.1987 to Sri A. K Goel, General Manager, ER for preservation and public display at Photo Gallery, Fairlie Place.

Media people were invited for coverage.

RAIL HAMSAFAR SAPTAAH

Howrah & Sealdah stations’ Inspection

26.5.2016

During week-long celebration of RAIL HAMSAFAR SAPTAAH from May 26 to June 1st, 2016, Shri A. K. Goel, General Manager, Eastern Railway inspected the passenger amenities at Howrah station and also interacted with  passengers on 26.5.2016

Shri Satish Kumar, Additional General Manager, Eastern Railway inspected passenger amenities at Seladah station also interacted with passengers on 26.5.2076.

Media people were invited for coverage.

9.6.2016

Howrah Station

New Complex, Nabanna & Press Club

Shri Suresh Prabhakar Prabhu, Hon’ble Minister of Railways dedicated to the Nation/laid foundation stone (by remote) a number of projects of Eastern, South Eastern, Metro Railways & RITES in programme held at Platform No. 22 of Howrah station, New Complex.

Shri Prasun Banerjee, Shri Pradip Bhattacharya, both Hon’ble MP, Shri Arup Roy & Shri Laxmi Ratan Shukla, both Hon’ble Ministers, Govt. of West Bengal were also present on the occasion.

Later Hon’be MR met Hon’ble CM/West Bengal in NABANNA and discussed on the progress of railway projects in the state and sought cooperation of the State Govt.

Joint Press Statement by MR & CM was issued at Nabanna. The MR also interacted with the media people at Kolkata Press Club in the same evening.Wide media coverage was organized.

21.6.2016

E.Rly HQ

Eastern Railway celebrated ‘International Day of Yoga’ at Fairlie Place.GM/ER, officers & staff participated in the event. Media people were invited for coverage.

1.7.2016

Howrah & Sealdah stations

Shri R.Badrinarayan, DRM/ER/Howrah inaugurated Free Health Checkup/ Cleanliness Awareness Camp at Howrah station in association with Rotary International.

Shri Basudev Panda, DRM/ER/Sealdah inaugurated Free Health Checkup/ Cleanliness Awareness Camp at Sealdah station.

Media were invited for coverage.

9.9.2016

MOSR’s programme at Jubilee Bridge site

Shri Rajen Gohain, Hon’ble MOSR, dedicated the new Jubilee Bridge to the nation and also inaugurated a number of railway projects of Eastern, South Eastern , Metro Railways & CLW from a function held at Jubilee Bridge site near Garifa station on Naihati-Bandel section.

Shri Babul Supryo, Hon’ble Union MOS for Heavy Industries & Public Enterprises graced the occasion.

Shri Ghanshyam Singh, GM/ER, Shri A.K.Goel, GM/SER, Shri M.C.Chauhan, GM/Metro & Shri C.P.Tayal, GM/CLW were also present on the occasion.

Media people from Kolkata were taken to the site for coverage.

17.9.2016

Howrah

Station

Eastern Railway organizing “Swachh Rail-Swachh Bharat - Swachhta Saptah” from 17th to 25th September, 2016. The inaugural programme ‘Swachh Paryavaran’  held at Howrah station on September 17, 2016. Shri Ghanshyam Singh, GM/ER, PHODs & divisional officers took part in the cleanliness drive.

Media people were invited for coverage.

18.9.2016

Sealdah

Station

Eastern Railway organizing “Swachh Rail-Swachh Bharat - Swachhta Saptah” from 17th to 25th September,2016. The ‘Swachh Stations’ programme held at Sealdah station on September 18, 2016. Shri Ghanshyam Singh, GM/ER, PHODs & divisional officers took part in the cleanliness drive. Media people were invited for coverage.

22.9.2016

ICC Auditorium

Kolkata

Shri Ghanshyam Singh, GM/ER took part in an interactive session with the members of Indian Chambers of Commerce & Industries and presented the new transportation policies of railways. Media people were invited for coverage.

28.9.2016

Hansdiha

Shri Suresh Prabhakar Prabhu, Hon’ble Minister of Railways inaugurated a newly laid section between Hansdiha and Barapalasi(28 km) in Jharkahand over Malda division of E.Rly and flagged of Hansdiha-Dumka Passenger (by remote) from Rail Bhavan, New Delhi.

Smt. Luis Marandi, Hon’ble Minister of Jharkhand Government, Shri Nishikant Dubey & Shri Manoj Tiwari, both Hon’ble MP and Shri Sahnawaj Hussain, former Union Minister were present at Hansdiha on the occasion of flagging off the  passenger train.

2.10.2016

Howrah Station

Shri Ghanshyam Singh, GM/ER with volunteers of DAN Utsav, an NGO & Public Relations Council of India (PRCI) participated in “Swachh Rail-Swachh Bharat,” a massive cleanliness drive at Howrtah station on the occasion of Gandhi Jayanti. Media people were invited for coverage.

6.10.2016

Riviera

Howrah

Divisional Committee Meeting of Howrah & Sealdah divisions held at Riviera, Howrah.GM/ER & PHODs hold the meeting with Hon’ble MPs from the constituencies within the jurisdictions of Howrah & Sealdah divisions.

18.10.016

Howrah

station

Member Traffic, Railway Board Md. Jamshed inspected Howrah station. Media people were invited for coverage.

 

4.11.2016

Rly Officers’

Club,

Alipore

ER, SER & Metro Railway organized a seminar on “Public participation in promoting integrity and eradicating corruption” as part of Vigilance Awareness Week-2016. Media people were invited for coverage.

11.11.2016

Kolkata station

Shri Suresh Prabhakar Prabhu, Hon’ble Minister of Railways flagged off the increased frequency of Maitree Express ex Kolkata station by video conferencing from Guwahati. Shri Ghanshyam Singh, GM/ER was present at Kolkata station. Media people were invited for coverage.

29.12.2016

MOSR’s Review Meeting

at

Fairlie Place

Shri Rajen Gohain, Hon’ble MOSR hold a review meeting on performance of Eastern Railway.GM & PHODs were present.

01.012017

Howrah

station

Shri Ghanshyam Singh, GM/ER inaugurated the first issue of the E.Rly’s on board magazine “JEEVAN REKHA” and then handed over the copy to passengers of 12305 Howrah-New Delhi Rajdhani Express. Media people were present for coverage.

20.01.2017

Howrah station New Complex

MR’s programme by

remote from Darjeeling

Shri Suresh Prabhakar Prabhu, Hon’ble Minister of Railways dedicated by remote from Darjeeling a number of passenger amenities projects of Eastern & South Eastern Railways. Shri Arup Roy, Hon’ble Minister, Department of Cooperation, Govt. of West Bengal, Shri Ghanshyam Singh, GM/ER, Shri S.N.Agarwal, GM/SER and principal officers of both the railways were present at Howrah station New Complex on the occasion. Coloured brochure was published.

Media people were invited for coverage.

03.02.2017

GM/ER’s Press Meet

Shri Ghanshyam Singh, GM/ER hold a Press meet at E.R Headquarters, Fairlie Place on budgetary allocations for Eastern Railway in the Union Budget, 2017. It was attended by a large number of reporters & photographers of print & electronic media.

08.02.2017

MR’s launching programme

Shri Suresh Prabhakar Prabhu, Hon’ble Minister of Railways launched the station re-development programme through video conferencing from Railway Board. Reporters & photographers of electronic media were invited at Fairlie Place, E.R. Headquarters, where Shri Satish Kumar, AGM/ER introduced the project and informed the Press/Media regarding the new concept. A multi-colored brochure was published.

01.03.2017

Belvedere Park Club

Shri Ghanshyam Singh, GM/ER felicitated 58 retired safety category staff of E.R. as a recognition of their dedicated services. Smt Sabita Singh, President, Eastern Railway Women’s Welfare Organization (ERWWO) honoured 20 women employees for their outstanding services. Media people were invited for coverage.

PERFORMANCE OF MEDIA SECTION DURING 2016-17

PRODUCTION OF CARDS, LEAFLETS, MESSAGES, VIDEOS & AUDIO CD

·Invitation cards were printed on 05 occasions during important railway programmes.

·Leaflets were produced on 05 occasions for public awareness on station redevelopment, Hon’ble MR & MOSR’s profgammes, precaution during fog.

·One publicity-cum-vigilance message was printed during the period. GM’s message (Independence day, Hindi Divas, Publicity-cum-goodwill message) and one MR’s message to media persons were printed during the period.

·Video documentaries were produced on 03 occasions.

·Audio CD  of pre-recorded announcement on board Rajdhani, Shatabdi & Dooronto trains was produced.

PRINTING OF BOOKLETS

·Vigilance Bulletin ‘JAGRITI’ was printed during observance of Vigilance Awareness Week from 31.10.2016 to 5.11.2016.

·One booklet on “Achievements of Indian Railways in West Bengal”.

·One Corporate Brochure of Indian Railways.

·One booklet of “Achievements of RPF, Eastern Railway”.

·One booklet on the occasion of world heritage day.

·Table top display & diary for media persons.

PRINTING OF POSTERS

·Multi-colour posters were printed on use of PDS machine at PRS, observance of Vigilance Awareness Week, Rail Vikas Shivir, utility of CoTVM machine.

·Bi-colour posters were printed on summer & puja special trains.

PRINTING OF BANNERS

·Flex printed banners were produced on observance of Vigilance Awareness Week, Railway Week, Rail Haamsafar Week, Swacchata Week, Rastrya Ekta Divas and on the occasions of Hon’ble MR’s programme.

PREPARATION OF EXHIBITS

·Exhibits for Melas/Exhibitions were produced on 03 occasions.

SHORT FILMS

·06 Short Films were produced on various public awareness campaign.

PARTICIPATION OF EXHIBITION/MELAS

·Eastern Railway participated in 11 exhibitions/melas during the year

DISPLAY ADVERTISEMENTS

·Twenty seven (27) display advertisements were designed and released during the period on Corporate Image, Social Theme, Informative & Operational matters.

·622 other classified display advertisements were also published for catering various organizational information to the public.

OTHER ADVERTISEMENTS

·A total of 1459 nos. of Tender Notices were released during the year.

DISPOSAL OF PUBLIC GRIEVANCE & REJOINDERS

Despite best relations being maintained with media, some adverse reports or criticism do appear in the media. Sometimes they are not based on fact. Whenever a wrong or distorted report appears in the newspaper on the services or working of this railway, immediate attention of the concerned DRM / PHOD is drawn to the news item and a proper factual clarification is also sought to contradict the distorted report. Apart from these, public complaints and allegations against this railway are also carefully scrutinized as a regular measure by sending press clippings to the concerned department / division and issuing necessary rejoinders, highlighting the remedial action taken by this railway. In order to dispel doubts from the mind of the rail users and to provide them with authentic information, as many as 07 rejoinders were issued during the period.

STUDIO

The studio of this office was extensively used for documentation and visual support in publicity drive to all important events taken place in this railway during the period. Apart from photographic assignments to the important events, digital versions were prepared for publicity in the print media, exhibitions etc. Besides, colour prints of the photographs of developmental activities of this railway during the period were also prepared for display in Fairlie Place exhibit board.

The out turn of work undertaken by the studio during the period is as under:

·No of jobs undertaken – 565

·No of prints and enlargements made – 546

·No of photograph supplied in digital format – 580

·No of printed photographs supplied for display in Fairlie Place Exhibit board - 120

·No of passport/stamp size photograph done for official use – 165

EARNINGS FROM FILM SHOOTINGS

Eminent film directors approached for shooting of their films on locations of this railway during the period. An amount of Rs.06.10 lacs was earned against licence fee from film shooting during 2016-2017.






Duties Of Officers' & Staffs




Source : Eastern Railway CMS Team Last Reviewed on: 14-09-2017  


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